AI is built with content from the open web, but it has also killed the open web. The death of Adwords is only one symptom of that.

I don't know what comes next, I just know it will be worse.

- Build FAQ section (LLM can help write a lot of it, if you let it load the content of your site) - Write news on your site (LLM can help you to find ideas what to write about)

There are other networks as well: X, Meta, YouTube, LinkedIn, Amazon ads. It depends what’s your target group. But all networks have targeting tools so you can test them with minimum budget just to see what works and what doesn’t.

For sure, you have some personalized landing pages with CTA (Posthog script included so you can see what works).

good riddance seriously i used to pay like $1~2 a click back in 2010s and remember feeling like a total scam. no way of knowing if those clicks were bots and any campaigns would always have inflation somehow even long tail words that shouldn't.

AI should equal the playing field and promote businesses based on merit and capacity not how much they can spend.