Though, that doesn't really conflict with the story. He increased his ad spend before he figured out it wasn't working. Which would be more $$ for Google.

Both of these things can be true:

- Google, the company, is doing pretty well in the stock market.

- Google, the advertising company, isn't generating good ROI for its advertising customers.

From Google's point of view, they've been very gunshy about having ads be their only revenue stream for years; I wouldn't be surprised that the consequence is the value there is drying up.

The article is specifically about the decline of Adwords, not the company as a whole.

unfortunately, google is better than ever

AI Bubble