alt Hacker NewsInvalid click rate is not always a reliable metric.
I've been dealing a lot with click fraud on Google Ads, and it's usually hard to detect it without special tools.
Invalid click rate is not always a reliable metric.
I've been dealing a lot with click fraud on Google Ads, and it's usually hard to detect it without special tools.
What’s your experience?
Off the shelf click fraud software (for search) has never been ROI-positive for me when I run in A/B tests.
Fou analytics is a fun tool though for social/native etc