AI is not and cannot be search. Search is dead and has been for a few years now. Search has seemingly been subsumed into the LLM monster, considering how "fuzzy" queries have become (probably because they're not hitting the search algorithm without being massaged by "something else"). Significant portions of the web have been purged from Google's index, which means that neither Gemini nor Search can present those pages to users.

It's over. Sorry.

But Gemini doesn't bring much visitors to your website. Also, optimizing for AI is even more "black magic" than normal SEO.

Yep, I use it when I run out of free usage on ChatGPT or DeepSeek, or for simple queries, once ads show up I’ll block them or use something else