As someone who leads large parts of ad tech for TikTok and worked at Google for 10 years, it’s the K shaped economy that is pressing SMBs out. Pure and simple
Everyone can make up some complex theories but I see it in the numbers every day. Spend distribution is now k shaped and SMBs simply can’t compete at top end performance levels.
alt Hacker News
As someone who leads large parts of ad tech for TikTok and worked at Google for 10 years, it’s the K shaped economy that is pressing SMBs out. Pure and simple
Everyone can make up some complex theories but I see it in the numbers every day. Spend distribution is now k shaped and SMBs simply can’t compete at top end performance levels.