It is fantastic to see how a research paper by Google fueled the force that might kill Google. Attention is all that is sold by google. It is an attention broker. Now that very attention is thinly distributed, Attention as the most precious food for businesses, is under fierce struggle. Google has ruled the city center area will all the attention sinks, the billboards. But AI is the new mafia on the scene that kidnapped all attention and hoarded it inside the AI data centers.