> There’s basically zero innovation in online video.
AV2 is coming out this year.
> Such a pity startups can’t innovate on the content stores of the big companies.
What do you mean?
20 years ago, it was possible to seamlessly merge video clips from multiple streaming RealPlayer servers into a single composite video stream, using a static XML text file (SMIL) distributed via HTTP, with optional HTML annotation and composition.
This is technically possible today but blocked by DRM and closed apps/players. Innovation would be unlocked if 3rd party apps could create custom viewing experiences based on licensed and purchased content files downloaded locally, e.g. in your local Apple media library. The closed apps could then sherlock/upstream UX improvements that prove broadly useful.
>AV2 is coming out this year.
Which has less than 48 hours to go.
Can’t speak for OP but personally I’m thinking of things like the ability to actually add new features. Like what Netflix did with the Bandersnatch episode of Black Mirror years ago. Online video is extremely locked down when compared to the web.