Probably because there are over 9000 different TVs with their own proprietary apps on each one. So the easiest thing to do is just go with the lowest common denominator which is just giving you a menu to play a simple video.
For sure. But something like Bandersnatch shows that it is technically possible. Not for all devices of course. But there could be some kind of open standard companies implement and startups innovate on. But no one with power has an interest in doing that.
For sure. But something like Bandersnatch shows that it is technically possible. Not for all devices of course. But there could be some kind of open standard companies implement and startups innovate on. But no one with power has an interest in doing that.