The thing that jumped out to me was the mention of the engineer jumping ship to DFI. Despite DFI still existing, they stopped making consumer stuff back in 2012, and it seems like they somehow disappeared from the consumer mindset even more than Abit did.
I recall that there was a while during the Athlon 64 era that DFI was the gaming board to get. But I feel like I hear references to Abit more often than DFI.
I think my old Opteron machine with a DFI board is kicking around somewhere still.
DFI LanParty was the hot shit in the overclocking community