Rollout should be within a minute. Let's say you ship one thing a day and 1/3 things involve a backwards-incompatible api change. That's 1 minute of breakage per 3 days. Aka it's broken 0.02% of the time. Life is too short to worry about such things
You might have old clients for several hours, days or forever(mobile). This has to be taken into account, for example by aggressively forcing updates which can be annoying for users, especially if their hardware doesn't support updating.
> Rollout should be within a minute
And if it's not, it breaks everything. This is an assumption you can't make.