This is sort of a whole product, but it’s hardly managing the whole company. Financials? HR? Contracts? Pictures of the last team meeting?
It just looks like a normal frontend+backend product monorepo, with the only somewhat unusual inclusion of the marketing folder.
Yes but AI! AI!
Not even infrastructure as code is in the repository from what one can see.
i am actually eagerly waiting for someone to show the real-deal: actually everything in a github repo, including 'artfiacts', or atleast those artifacts which can't be reconstructed from the repo itself.
maybe they could be encrypted, and you could say "well its everything but the encryption key, which is owned in physical form by the CEO."
theres a lot of power i think to have everything in one place. maybe github could add the notion of private folders? but now thats ACLs... probably pushing the tool way too far.
It's worth noting with a few clicks from the linked article, you can find that this company is (at least according to LinkedIn) a single person. Which explains how the whole company can fit into a repo. But also makes you question how valuable the "insights" here are, like obviously a single-person project should be using a monorepo...