Yes, but that is the standard methodology for startups in their boost phase. Burn vast piles of cash to acquire users, then find out at the end if a profitable business can be made of it.

Only in as much as their product is a pure commodity like oil. Like yes it’s trivial to get customers if you sell gas for half the price, but I don’t think LLMs are that simple right now. ChatGPT has a particular voice that is different from Gemini and Grok.