alt Hacker NewsOpenAI is (was?) extremely good at making things that go viral. The successful ones for sure boost subscriber count meaningfully
Studio Ghibli, Sora app. Go viral, juice numbers then turn the knobs down on copyrighted material. Atlas I believe was a less successful than they would've hoped for.
And because of too frequent version bumps that are sometimes released as an answer to Google's launch, rather than a meaningful improvement - I believe they're also having harder time going viral that way
Overall OpenAI throws stuff at the wall and see what sticks. Most of it doesn't and gets (semi) abandoned. But some of it does and it makes for better consumer product than Gemini
It seems to have worked well so far, though I'm sceptical it will be enough for long
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I guess we'd have to see the graph with the evolution of paying customers: I don't see the number of potential-but-not-yet clients being that high, certainly not one order of magnitude higher. And everyone already knows OpenAI, they don't have the benefit of additional exposure when they go viral: the only benefit seems to be to hype up investors.
And there's something else about the diminishing returns of going viral... AI kind of breaks the usual assumptions in software: that building it is the hard part and that scaling is basically free. In that sense, AI looks more like regular commodities or physical products, in that you can't just Ctrl-C/Ctrl-V: resources are O(N) on the number of users, not O(log N) like regular software.
Selling a bunch of $20 a month subscriptions isn’t going to make a dent in OpenAI losses. Going viral for a day or two doesn’t help.
Normal people are already getting tired of AI Slop
Going viral is great when you're a small team or even a million dollar company. That can make or break your business.
Going viral as a billion dollar company spending upward of 1T is still not sustainable. You can't pay off a trillion dollars on "engagement". The entire advertising industry is "only" worth 1T as is: https://www.investors.com/news/advertising-industry-to-hit-1...