To be honest, the Megalag video really made it clear what a great product Honey is. It is very explicit about the fact that you, as the consumer, can get extraordinary deals by using the extension.

This also makes me think that the whole campaign is astroturfed. The only "victims" of Honey are influencers and storefronts, who of course will do their part in trying to get their customers to stop using the product, but for the consumer there really are only benefits with using the extension.

The only arguments against Honey is that they are supposedly breaking some internal rules of the advertising industry (and who cares about those? Certainly not me) and that they are offering deals better than the store wants to offer to you, which makes an extremely compelling case for using that extension.

I always considered extensions like Honey to be quite scammy and believed that they offered little benefit, but apparently I was wrong.