Unless you are already worth billions if an exit would net you 9 figures its a no-brainer to sell.
Is it? So you can what? Buy exotic vehicles? Buy extra houses? Buy surgeries? Buy expensive experiences?
All you find is stuff, presented as super valuable, and people very very keen to sell it to you. They’ll do whatever you want. It attracts a certain kind of person. The people who have the means for this lifestyle seem mostly disappointed.
It’s not the situation this guy has created for himself. His life has meaning, he’s of value to his employees and customers and partners.
almost: just cut a deal to allow partial liquidity, ideally via a vehicle that avoids tax events, e.g. loan