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neilvyesterday at 8:25 PM1 replyview on HN

> Cons of a publisher: [...] they actually do little to no marketing of your book.

Unless the publisher has already written off a book, don't they have incentive to market it?

There are some low-cost things you can do to market a book, and they reportedly make the difference between no sales, and some or many sales.

And a publisher can learn the currently effective marketing methods, and then apply that skill across books of many authors.


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levocardiayesterday at 8:28 PM

No, their incentive is to wait and see what books are taking off, then pile on the money when they know it's already a winner. Today, unproven authors are expected to do their own marketing.

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