They fooled investors with the sustainability angle. What a huge waste of money on a terrible idea cloaked in lies about sustainability.
It seems like their pet food business (where they were competing with input-intensive meat products) could genuinely have been sustainable, if they hadn't taken so much time to figure out that competing on livestock feed is hopeless.
It seems like their pet food business (where they were competing with input-intensive meat products) could genuinely have been sustainable, if they hadn't taken so much time to figure out that competing on livestock feed is hopeless.