The fact that Amazon exists is a testament to the stunning mismanagement of Sears’ corporate leadership in the 90s and early 2000s. They had all the ingredients and instead simply set the company on fire.
i think the infamous "I'll call now" air conditioner commercial in the '90s was a canary/sign of the mismanagement that was occurring. This commercial played during every commercial break on cartoon network, nickelodean, and the disney channel. Ive long wondered... how many kids bought AC units from sears?
https://m.youtube.com/watch?v=4rqZZgVxnCk&pp=ygUMaWxsIGNhbGw...
The internet was a paradigm shift… full of unknowns. I think you are underestimating those challenges. We only speak about Amazon now because it was the one that survived.
Oh yeah they from what I recall they slowly dismantled it after what’s-his-face became ceo. Too big to fail before that.
By the end, in a lot of their stores they would have people with iPads walking around accepting payment right there in the aisles.
People also forget that what helps build sears’ reputation was their supply chain and curation, they mostly sold brands of good-quality stuff, a lot made in America too! They would rebrand good but basic quality items (like a wrench or sewing machine, or a shotgun or a guitar) and keep it running for years or decades.
My dad was given a shotgun in the 1950s, a Remington made sears-brand. It was, apparently, great! He used it a lot for like half a century.
I feel like a big part of the downfall was the huge lumbering corporate culture unable to cope with JIT supply lines and race to the bottom economies of consumer goods.
Oh well!