Ironically they had the foresight, they were just too early/didn't execute. They ran an online service (co-owner with IBM and CBS) called Prodigy that competed with AOL and CompuServ, and they tried to do online shopping there.
Everyone is talking like creating Amazon was some kind of low hanging citrus to be picked from the tree.
Everyone is talking like creating Amazon was some kind of low hanging citrus to be picked from the tree.