> Ads are content too, you know?
Yes, and I’m not against ads in general.
It’s about the balance of actual content (the user wants to read and cares about) and ads/popups the site owner needs to run the site or generate some kind of income. If the user has to click away numerous things to be able to see any “real” content, then something’s clearly wrong. We’ve gone from showing ads to support the site to generating just enough content for the site to make the user visit and show them ads.
Sad times.
Agreed that there are many sites that seem to have no other purpose than to get ads displayed.
Unfortunately, it's also getting harder and harder to tell them apart from the sites that have legitimate content supported by ads because the quality of the latter is nosediving.
From the viewpoint of Hirschman
https://en.wikipedia.org/wiki/Exit,_Voice,_and_Loyalty
you don't have any "voice" about ads so your choice is to "exit" by running an ad blocker. Obnoxious advertising tactics, scam ads, and other problems in the advertising system lower people's responsiveness to advertising. We need to restore the responsiveness to weak signals (bidirectionally) that Vaughn talks about in The Challenger Launch Decision and her book about her divorce Uncoupling.