Fun memory and a bit of an internal photo (and a rare shot of PalmOS software from the inside): https://ibb.co/nsVrW0h1
Sears' jewelry was... definitely marked up. This is from a SNC (SEARS Network Communicator, just a fancy term for their Symbol PDTs) showing true cost on a "$1299" necklace. $1299 down to $324? What a steal! It still only cost Sears a hundred bucks.
All jewelry is ridiculously marked up. You see Cash for Gold places, but have you ever seen Cash for Diamonds?