It was a surprisingly honest blog post, but like you, I can't really see any reasons why self-publishing would work this time.
I wouldn't pre-order (from somebody with no publishing track record) but working with publishers/editors you don't align with seems a major hindrance that now does not exist.
I wouldn't pre-order (from somebody with no publishing track record) but working with publishers/editors you don't align with seems a major hindrance that now does not exist.