"approximately 1gram/pound of body weight"
I believe this should be lean mass, not total mass. I think people tried to calibrate this metric since most people don't have scales that can measure composition... but if you're obese, you're going to be consuming more than you need to, which is counter productive if you're obese.
It's actually not, because nothing provides as much satiety as protein.
Every calorie you get from protein reduces your cravings for food significantly more then the equivalent carb and fats.
You still need to get over the initial insulin normalization though from reducing sugars. Nothing reduces that pain, no matter what you try.