To me this sounds like “can you not conceive of some content sufficiently valuable that you’d let someone get you addicted to their brand of cigarettes so you could get it for free”

If it’s that valuable, just let me pay a fair price to see it.

In general, I’d like to see personally targeted ads banned entirely and a legal requirement for a fairly priced (i.e. same order of magnitude as the lost ad revenue) ad free option.