Making "tech-minded persons" dump apple etc does NOTHING to move the needle in terms of what most people use.

For example I'm running a pretty sweet calibre-web automated setup with Kobo readers. Ive changed the storefront on my kobo and have seemless sync OTA of selected shelves. And even I struggle to get my wife to choose that setup over Amazon kindle. The very minute there is a single snag, normies (sorry wife dear) lose interest.