Small startups end up writing code in whatever gets things working faster, because having too large a codebase with too much load is a champagne problem.

If I told you that we were going to be running a very large payments system, with customers from startups to Amazon, you'd not write it in ruby and put the data in MongoDB, and then using its oplog as a queue... but that's what Stripe looked like. They even hired a compiler team to add type checking to the language, as that made far more sense than porting a giant monorepo to something else.