alt Hacker Newsford in particular seems to only ever give up on everything. they couldn't compete on compacts, so they killed the focus and fiesta. they couldn't compete on EVs, so they killed those too. next thing you know toyota will start carving away at the F-150's market share and they'll kill that, too.
Probably not the correct way to see it, but compared to new car makers like Tesla, BYD, Xpeng and so on, Ford seems not doing anything. The formers invest heavily on softwares, robots (in house or funding external cos), ADAS, remote sensing etc. I don't see giant legacies doing the same.