This felt so detached from reality to me that I attempted to check if the author was even old enough to have experienced the old web.

The current state of things is not something that spawned out of nowhere. It's not some random trend. 2008 happened and normal people got online. That is basically the whole story. It is not coming back because people are not going to log off, as a matter of fact it's only going to get worse and worse as people from worse-off countries progressively get online.(Don't take that to mean that I think that's bad)

You can tell people to build personal sites and such, sure, go at it, I'm all for personal expression. Where are they going to find them? Whoops, back to social networks. But that wasn't the case before I hear you say? Yes, because we didn't have colossal enterprises which entire purpose is to vacuum as much data as they could, you see, those didn't make sense before, but they do now since normal people use the internet. Google is dead and the only old-school forums still running generally either have political inclinations that would induce a heart attack to someone that still thinks Brendan Eich resigning over a thousand bucks was good or are established niche places in their communities.

>With some basic HTML knowledge and getting-stuff-online knowledge, a handful of scrappy protocols, and a free afternoon or two, one can build their own home to post bangers for the tight homies, make friends, and snipe those new friends with those hits of dopamine they so fiendishly rely on.

My brother in Christ people today are not even trusted to choose their font when messaging their friends, what in the world makes one think that there's a desire to build whole websites? Like who is this for? It's definitely not for laymen, it's not for the majority of web developers, it's not for programmers either, is it for the fraction of designers who are also developers? Does that really make sense?