People who were not technical then and are not now made it work with Myspace, Neopets and Geocities. There are a number of free microhosts out there. And the big social media sites also allow you to post a lot more crap.
I think bringing back websites like hawkee etc and providing an easy way to host is the right way forward, but it needs a catalyst (like most things) to become a trend.
There's a line from a 2009 episode of The Office that sums it up:
Jim: "Pam texted back saying we could give them all iPods".
Phyllis: Oh, if they don't have an iPod by now they really don't want one."
Website creation has reached its equilibrium rate of growth. Those who want a website will make one, and the rest won't. Personal websites are one of many media for public self-expression today; in 2004, the options were far more limited. Those who are on Neocities or mmmm.page or Bearblog etc., are the spiritual successors of that MySpace HTML template generation. They are a trickle relative to the number of people who'll start a Tiktok, Bluesky or Youtube account. It's not going to grow any faster than what it is, regardless of whichever points of friction in creating one can be eliminated.