> Is it just turning up the heat in the region?

The EU and US were an unassailable bastion of freedom, peace, and prosperity, with arguably the most solid political foundations in history in democracy, and the most solid alliance in history in NATO.

How do you defeat such a place? You turn up the heat, to describe it very generally. It means, n a sense, radicalizing the population, a classic solution to Russia's problem. That's what terrorists do: How do you cause the US to shoot itself in the foot: terrorize people into thinking they are unsafe and overreacting (even though 9/11 affected on small area of one city).

One way they turn up the heat is to spread ethnic hatred, social distrust, embrace of violence, and abandonment of those things that prevent those maladies: universal human rights, democracy, rule of law, etc.

You can see it in this thread: People rooting for warfare, abandonment of the rule of law, etc. - all by some minor, cost-effective actions, like cutting a cable.

The expensive action and infinitely more consequential action - the invasion of Ukraine - remarkably doesn't create the same outrage. That outrage would trigger the obviously best solution: Guaranteeing unlimited material and political support for Ukraine until they win the war.

That is, it's remarkable if you don't appreciate information dominance, especially with social media companies either abandoning all responsibility or openly aiding the radicalization. Russia can create radicalization directly too.