> Companies that have disdain for their own customers ... do not endure in the limit.

This is a very common sort of wishful thinking that lets people bypass hard decisions. You create a company that loves its customers and employees and vice versa because you want to run a company that way. There are plenty of examples showing it's possible to run a sustainable business that way, and also plenty of counter-examples. There's no guarantee that it leads to business success or maximizes profits, it's just a choice you make.