I own a very nice record player. Absolutely love listening to vinyl while looking at the cover art (Jethro Tull has the best album art and I'll fight anyone who disagrees).
For me it's a time machine back to my childhood. We grew up poor and couldn't afford tapes and then CD's. We had thrift store vinyl albums.
For my kids, vinyl was this weird thing that sounded scratchy. Then they grew up and found that the plethora of selection was both a blessing and a curse. They now frequent local record stores and invest in physical media like vinyl specifically because it forces intentional choice.
There really is nothing as good as finding an amazing album you didn't expect, and there's nothing as crushing as realizing the album you just bought based on one song only has that one good song on it (any album by The Police, I'm looking at you).