It drives usage up! Seriously, I wonder whether this “Make things to annoy people” trend is a normal situation, or an emerging behavior due to our era, and whether it will be solved one day. Example: In 2003 all UX was abominable, programs were ugly and black and white and text and boring, then came the iPhone with the idea to hire designers for apps, it was entirely new and absolutely unseen before. It was necessary during the take off phase of our industry, but are we simply witnessing the regression to normal, with UX being driven by corporate suits?