This parallels the learning paradigm of diving into some topic, write a blog post to solidify, practice, demonstrate your knowledge, and finally promote via social media. Which parallels the origin story of sharing your scientific research. It's The Way of knowledge on the internet.

I've noted here before a course from Arlington UT about this on Edx "Data, Analytics, and Learning" (2014).

Nice to have another way of describing this pattern of writing and publishing, even if it does have a funny name POSSE.

https://news.ycombinator.com/item?id=46015121 https://www.pure.ed.ac.uk/ws/portalfiles/portal/19117279/CSC...