This is an announcement of increased competition in a market with acute supply shortages. That’s exactly what is supposed to happen.
Jumping to regulating the global RAM market this early sounds like the worst of all solutions. You want people to get cross-government approval every time they want to buy or sell RAM? American companies will call up Korea to get their RAM rations.
Note that the company in question is specifically sanctioned by the US, so this is not exactly a glowing example of the utopia of the free market you seem to be holding it up as.
Rationing chips makes sense to me. You don't have to set the ration at a low enough level that it would ever impact legitimate businesses. You could just set a ration level that prevents a company that is losing hundreds of billions of dollars from spending imaginary money buying 40% of the annual raw material supply despite lacking the capability to refine the raw materials into a working product, for the sole purpose of denying it to their competition. You strawmanned the opposition as requiring cross-government approval "every time anyone wants to buy RAM", but maybe we could just start with requiring cross-government approval to buy 40% of the global supply.