> The more I think about it, the happier I am that AI is transforming the world of writing. In a way, I think it’ll make it even easier to stand out

I totally disagree with this point. It's a combination of wishful thinking and denial. LLMs do a very fine job at writing if you give them the right base of information/insights. I think it will totally obliterate 'writing' as a differentiable skill.

What will happen IMO is that people who have interesting ideas and experiences but suck at writing will have the upper hand. The market for content will be flooded by articles from people who would normally not write. They will feed the LLMs bullet points of interesting facts and observations and let the LLM fill in the gaps and actually make the article engaging. What matters is that the core points have to be interesting. The AI cannot come up with brilliant insights but it can convey brilliant insights really well.

I think even if, hypothetically, some people could tell apart AI-generated content from manually written content, some AI-generated content may actually be more interesting and valuable to read than the manually written one...

At the end of the day, writing by itself doesn't matter; it's just a communication medium. What matters are insights, ideas, concepts, perspectives... It was always about substance, not form. It's a flaw of the human mind that some people used form as a proxy for substance.

There are a lot of people who know a lot and have a lot to say but they were so busy experiencing and learning that they never had time to write before... And even if they did, they could not convey their ideas effectively before.

Now given that LLMs have mastered the superficial aspects of communication, those aspects are no longer valuable and substance is more valuable. But IMO nobody will care whether articles or books were written by AI in the future. It won't have much effect on quality or value of the book/article.

I think what will matter in the future are:

- Insights, ideas, perspectives.

- Media (the most important still); who intermediates content distribution gets to decide what people consume and can shape their perception of quality to a significant extent.

I'm hoping that as more people get involved in writing using LLMs, that it will force more people to confront the second point... People will be forced to pay more attention to substance as it will be the only real differentiator. I'm hoping people will begin to feel disgusted by the low level of substance that current media platforms purvey... It's already kind of happening; people invented the term "AI slop" but really it's not just AI which produces slop. The media has been guilty of spreading slop for quite some time and it kept getting worse. Now AI is just a convenient strawman to bash.