I know plenty of people who like to create—but who also have a better technical understanding of LLMs—who use LLMs in their workflows (some even use LLMs finetune LLMs on their own work and then incorporate them into their workflows.)

Most people who are non-technical (including most creators) have an extremely naive view of what LLMs are, mostly driven by what the media, and shills who are mostly targeting audiences that aren't creative are focused on, and their response to LLMs is shaped by that.