Yeah, sadly few people write or make art or music in order to fulfill their inner need to communicate. It's not like 99% of people who churn out "creative" work do so just to earn likes and followers and make money, but it's definitely way more than 50%. The thing is, what they do churn out is garbage, it's barely read by people who may themselves be garbage (or bots), it can be written by bots, and it, well, it just degrades the whole experience of writing and painting and playing music. Or rather, it pollutes it. But then, the rest of the world don't care either. Creatives themselves are a tiny portion of the population, and most of the population could not be bothered to read a book or a story, or find out who wrote a piece of music or painted a painting or designed the web page they're looking at. We call those people "consumers", but the truth is, lots of the people who currently strive to be "creators" are actually "consumers" who have very little to say and very little talent (but lots of tools to say it with).

At some point, society and culture does separate the wheat from the chaff, but it takes a generation.