I know this isn’t quite the spirit of self hosting, but for people that aren’t ready to self they host can use https://prose.sh which interops with Hugo. It’s a safe stepping stone into self hosting a blog for anyone who wants to get started slowly.

prose is fully open source as well: https://github.com/picosh/pico

It even has a Hugo migration repo for when users want to make the jump

https://github.com/picosh/prose-hugo

Alternatively you can use https://pgs.sh to deploy your Hugo blog using just rsync. The entire workflow starts and finishes in the terminal.