I would assume so. It's sort of a catch 22 because if they delete your data, they have no way of knowing about you when they buy another batch of data. To have some sort of no track list, they have to keep your data.
I'm also skeptical it will have any real effect. The law requires them to process deletion requests at a 45 day interval:
> Data brokers are required to process deletion requests at least once every 45 days beginning August 1, 2026.
But what if Broker A (based in CA) has a contract with Broker B, who doesn't do business in CA, to sync data once a day. Now Broker A will have your data on 44 out of 45 days and still be fully compliant with the law. Furthermore, it's not difficult to figure out when that 45 day interval comes up, so I would expect customers to figure that out and time their purchases accordingly.
I would assume so. It's sort of a catch 22 because if they delete your data, they have no way of knowing about you when they buy another batch of data. To have some sort of no track list, they have to keep your data.
I'm also skeptical it will have any real effect. The law requires them to process deletion requests at a 45 day interval:
> Data brokers are required to process deletion requests at least once every 45 days beginning August 1, 2026.
But what if Broker A (based in CA) has a contract with Broker B, who doesn't do business in CA, to sync data once a day. Now Broker A will have your data on 44 out of 45 days and still be fully compliant with the law. Furthermore, it's not difficult to figure out when that 45 day interval comes up, so I would expect customers to figure that out and time their purchases accordingly.