That's right. I wonder if the decision-makers at KTM regretted that afterwards.
Addendum: Considering that the GS has been a bestseller ever since. It feels like every other motorcycle enthusiast in Germany rides one. It has been the best-selling motorcycle almost every year since then. In Italy, many also seem to prefer riding GS bikes over Guzzi/Ducati/Aprilia.
Similar: During pandemic Ewan and Charlie did an electric bike ride from Argentina to the US and the support crew were in Rivians along with the Rivian CEO or head of engineering or something, as an extended QA run before full production. It was my introduction to the brand and sufficiently impressed me such that I think it’s the only option I’d look at for an EV.
GSes are sort of a meme in the motorcycle communities. And not because of their (perceived) popularity.
I'd bet Honda easily outsells BMW in Europe.
I'd take a GS over KTM though.
Oh yeah. It’s very commonly accepted in ADV circles that the GS is THE bike of choice because of long way round.
It could, and probably should have been KTM. The GS is stupidly big and heavy.