The “hopes you weren't paying attention” part of the headline seems needlessly inflammatory. All I see is demand rising into a supply-limited market (GPUs and RAM). That doesn’t seem nefarious, just high-school economics.
GPU and RAM supply doesn't change over the course of one weekend usually though. So there would have been no reason not to wait until Monday or do it before Saturday.
But why do it on a Saturday, when none of their customers are working?
High-school economics also point out that this handful of companies has so far only produced slop and debt.
It’s The Register. I love them but sometimes they go a bit too far with their inflammatory remarks in order to get clicks. In this case it seems like it worked based on the number of HN comments about it.