Is this true? I'm trying to think of a solid example and I'm drawing blanks.
Apartments aren't really comparable to houses. They're relatively small units which are part of a larger building. The better comparison would be to condominiums, but good luck even finding a reasonably priced condo in most parts of the US. I'd guess supply is low because there's a housing shortage and it's more profitable to rent out a unit as an apartment than to sell it as a condo.
It seems to me that most people rent because 1) they only need the thing temporarily or 2) there are no reasonable alternatives for sale.
Lots of people rent houses, it’s not just apartments.
Check out the furniture rental industry. Car rental (lease) industry. Electronics rental industry.