At its worst, Uber had a net margin of -~60%. The AI labs are all running at least negative triple digit net margins, some running negative quadruple digit net margins. This is why AGI has been "forecasted" to death by the labs, because investors need the promise of infinite automation to stomach the losses.

Anyway, in this instance, what you received for $20 in 2025 will run you somewhere in the range of $60-$90 in 2027/2028. In the interim, you will likely see that $30-$40 of service gets you what cost $20 in 2025. The most likely avenue for this will be reduction in subscription user limits, and for API customers premiumization through substitution. The latter being a situation where what would be the next Claude Sonnet model is now sold as Claude Opus, for example.

The only way the math works for the consumer is if the user base has become dependent on the service instead of remaining in a conventional cost/benefit relationship.