I have fallen asleep watching youtube many times. I swear i have woken up in the middle of 20+ minute ads. I thought it was a news article about china when it was an ad. Who knows when the skip button appeared. The few times i have seen these, it has always been a literal fake news show about china.
I've seen these advertisements too, also only when my phone had been playing unattended for some time.
I have a (unsupported, unsubstantiated) theory that YT detects phones of "sleepers" and pushes more profitable content with the understanding it won't be skipped.
I've got a few spare phones, maybe I'll run an experiment.
Shortly before I started paying for YouTube, I remember seeing one of those ultra-long ads. The ad seemed interesting, so at first I didn't want to skip it. As soon as I saw that it was a looooong ad I got into the habit of checking the length of an ad before I even considered if it's worth watching.
Now I just pay for Youtube. I'm a lot happier that way.
They also do this with kid’s content on YT but they make it look like a show basically. Might not happen on YT Kids, I basically never use either, but the few times we pulled up YT proper I’ve seen it happen. Get a few videos deep and they slip them in
I've seen bands release music in those long ads, a complete movie, a 2 hour podcast, and tons of the fake news stuff. I think for some its a unique way to advertise and get exposure, others is just YT farming adtime.
> I have fallen asleep watching youtube many times.
Interesting new opportunity for YouTube here. Detect your usage patterns and near bed time show you increasingly boring content until you fall asleep, then fill your head with subliminal messages in these long ads.