> Not a great regulatory move, in my opinion.
> But I really wish ad companies would implement this rule across the board.
I genuinely don’t know how you could get your wish without regulation. You can’t expect all players in the ad game to follow self enforced rules if there’s any possibility that not following a self-imposed rule (“all ads must have a skip button”) will bring a competitive advantage. As soon as one player decides to take that advantage, all will. Back to square one.
LOL, it's because they started with "regulations bad" and then went the usual technocrat/libertarian move of let the markets decide. And then rehashed the exact same arguments in favor of regulation.
Takes like this amaze me. It's like they've suddenly forgotten what the entire advertisement industry is like. Ads are designed to take advantage, manipulate, and even trick. Then this person comes along and suggests the industry should do the right thing.
In what world would that ever be a possibility? It's like asking a dictator nicely that they relinquish some of their power!