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somenameformelast Tuesday at 5:56 PM2 repliesview on HN

There are already numerous competitors to YouTube. Of course they have collectively like 1% marketshare, but that's because it's basically impossible to compete against YouTube right now. But if YouTube died, these sites would rapidly become fully competent replacements - all they're missing is the users.


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Barrin92last Tuesday at 6:55 PM

>these sites would rapidly become fully competent replacements

they wouldn't. For two reasons. Without the capital (that to a large extent comes from ads) nobody could run the herculean infrastructure and software behemoth that is Youtube. Maintaining that infrastructure costs money, a lot. Youtube is responsible for 15% of global internet traffic, it's hard to overstate how much capital and human expertise is required to run that operation. It's like saying we'll replace Walmart with my mom&pop shop, we'll figure the supply chain details out later

Secondly content creation has two sides, there aren't just users but also producers and it's the latter who comes first. Youtube is successful because it actually pays its creators, again in large part through ads.

Any potential competitor would have to charge significantly higher fees than most users are willing to pay to run both the business and fund content creators. No Youtube competitor has any economic model at all on how to fund the people who are supposed to entertain the audience.

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abengalast Tuesday at 6:36 PM

How would they pay for the infrastructure required to support all those users? I can't stand ads, but when I was younger, no way would I have paid for YT Premium (though to be fair, ads are much, much worse now).

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