And this is why I run an ad blocker in my browser on top of a pihole for my home. The whole situation sucks, and I'm often willing to pay for an ad-free experience.
I still would never buy an X10 camera or any other of their products given how they abused pop-over/under ads. Same for Sony for other reasons... I can carry a product grudge for decades.
Obligatory "We Must Destroy X10" moment! https://www.youtube.com/watch?v=wF8NK6eruUs :D