There must be a breaking point. We’ve reached ours last year, when price went up again and my grandfathered plan wasn’t accepted anymore. So I talked to the missus and we cancelled our Netflix.
It had been my account for, what, a decade? A decade of not owning anything because it was affordable and convenient. Then shows started disappearing, prices went up, we could no longer use the account at her place (when we lived separately), etc. And, sadly, I’m done with them.
I think most people will eventually reach a breaking point. My sister also cancelled, which I always assumed would never happen.