alt Hacker NewsThey also commission music from "ghost artists" that they can pay a fix rate, then place said artists in popular playlists to reduce royalty payouts.
Replies
maybsum1else • last Tuesday at 8:58 PM
gotta mix in a little baby powder, ya know?
They also commission music from "ghost artists" that they can pay a fix rate, then place said artists in popular playlists to reduce royalty payouts.
gotta mix in a little baby powder, ya know?
I really don't understand the hate around this one.
1. Spotify made a playlist that's "Chill Jazz To Study To" that's really popular.
2. They realize that listeners don't actually care about the specific artists in the playlist since it's background noise.
3. There are companies who specialize in making "b-roll" music for background noise and have a huge library of it just sitting around.
4. Spotify realizes they can license them on the cheap.
5. Profit?
Seems like a win for everyone involved including the listener who gets fresh tracks in their study playlists basically forever.